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Pricing Optimization

The Key Operating Lever of a Catholic Cemetery System

There is a saying that should be familiar to any leader of a ministry such as cemeteries: “no
margin, no mission.” What it makes clear is that, unless the enterprise can operate at a surplus, as it should, there will be no long-term viability for the ministry. Like other well-established ministries in the Catholic Church (schools and hospitals perhaps being the  best examples) cemeteries operate in a commercial realm and compete against for-profit and governmental enterprises. We should not shrink from the challenge this imposes, nor should we apologize for standing tall against this competition.

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